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In communication, media (sing. medium) are the outlets or tools used to store and deliver semantic information or contained subject matter, described as content. [1] [2] The term generally refers to components of the mass media communications industry, such as print media (), news media, photography, cinema, broadcasting (radio and television), digital media, and advertising. [3]
The different types of media can include text, graphics, audio, video, and animations. These different types of media convey information to their target audience and effectively communicate with them. Videos are a great visual example to use in multimedia presentations because they can create visual aids to the presenter's ideas. They are ...
The field first emerged in venues like the journal Social Studies of Science by scholars working in science and technology studies and communication studies; it has however greatly expanded and now includes a broad array of scholars working in music, anthropology, sound art, deaf studies, architecture, and many other fields besides.
This lets the audio data be stored and transmitted by a wider variety of media. Digital recording stores audio as a series of binary numbers (zeros and ones) representing samples of the amplitude of the audio signal at equal time intervals, at a sample rate high enough to convey all sounds capable of being heard.
In social science, mass communication is related to communication studies, but has its roots in sociology.Mass communication is "the process by which a person, group of people or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience."
Audiovisual (AV) is electronic media possessing both a sound and a visual component, such as slide-tape presentations, [1] films, television programs, corporate conferencing, church services, and live theater productions. [2] Audiovisual service providers frequently offer web streaming, video conferencing, and live broadcast services. [3]
The development of new communication technologies, such as telephone, radio, newspapers, television, and the internet, has had a big impact on communication and communication studies. [232] Today, communication studies is a wide discipline. Some works in it try to provide a general characterization of communication in the widest sense.
The term "mass media" was coined with the creation of print media, which is notable for being the first example of mass media, as we use the term today. This form of media started in Europe in the Middle Ages. Johannes Gutenberg's invention of the printing press allowed the mass production of books to sweep the nation.