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Sustainability branding is the process of creating and maintaining an identity of a specific product, service, or business that reflects special added value in terms of environmental and social benefits. [1] A brand is only perceived as being sustainable if it can credibly convey sustainability benefits which are noticeable by and relevant to ...
1920 - Toronto Real Estate Board was founded; it is Canada's largest real estate board. 1997 - Real Estate Council of Ontario was founded to administer the Real Estate and Business Brokers Act (REBBA). 2002 - OREA Real Estate College was formed, assuming all of the duties of the OREA Education Department.
The Canadian Real Estate Association (CREA; French: L'Association Canadienne de l'Immeuble, ACI) is a trade association that represents real estate brokers, agents, and salespeople in Canada. [2] CREA's membership includes over 130,000 individuals, working through 90 real estate boards and associations across Canada. [2]
[3] [4] Advertising in general is a one-way communication through mass media [5] and is used to create brand recognition, brand knowledge and some brand preference. [6] Sustainability advertising contributes to all three pillars of triple bottom line : economic development , environmental protection and social responsibility .
The idea of socially responsible marketing is sometimes viewed as an extension of the concept of Corporate Social Responsibility (CSR). CSR is promoted as a business model to help companies self-regulate, recognizing that their activities impact an assortment of stakeholders, including the general public. [ 2 ]
Corporate social responsibility (CSR) or corporate social impact is a form of international private business self-regulation [1] which aims to contribute to societal goals of a philanthropic, activist, or charitable nature by engaging in, with, or supporting professional service volunteering through pro bono programs, community development ...
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