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Company founder Dave Rochlen [1] was a beach lifeguard and surfer, originally in Santa Monica, California, then in Hawaii. [2] After reading a Life magazine article showing Russians looking comfortable attending the beach in bathrobes, Rochlen bought some brightly colored floral fabric and asked his wife Keanuenue to make a short, baggy pair of pajamas with a sewn-up fly and cut-off at the ...
Phat Farm was established in 1992 by Russell Simmons, co-founder of Def Jam Recordings. [1] The brand was initially a men's clothing line and sold clothing items such as T-shirts, jeans, and jackets. The brand's early success was attributed to its association with hip-hop culture, which was growing in popularity at the time. [3]
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Russell Wendell Simmons (born October 4, 1957) is an American entrepreneur, writer and record executive.He co-founded the hip-hop label Def Jam Recordings, [1] and created the clothing fashion lines Phat Farm, Argyleculture, and Tantris.
Jam Sutton is the founder and main designer for a line of clothing ranging from surrealism to pop art. WUW magazine said: "James has worked on a streetwear clothing line which is already creating a buzz behind the scenes". [citation needed]
Mudd Jeans (or simply Mudd) is a women's clothing brand marketed to adult and young women, founded by Dick Gilbert, George Fontini, Marty Weisfeld and Joanne Jacobsen in 1995. The brand became popular when they introduced their affordable flare-leg jeans , which was a popular style at the time.
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