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Additionally, re-enlistment rates were at an all-time low. [5] On October 13, 1970, General William Westmoreland announced his intentions to appoint an officer to oversee an Army program to move towards an all-volunteer force. [1] General George I. Forsythe was then appointed as the Special Assistant for the Modern Volunteer Army (SAMVA).
The slogan was replaced by "Join the People Who've Joined the Army" in 1973, which later evolved into "This is the Army." [3] Slogan was written in 1971 by Ted Regan Jr., Executive Vice President and Executive Creative Director of N.W. Ayer, the Army's ad agency. Regan also wrote the follow-up slogan, "Join the people who've joined the Army.'
From 1942 to 1992, the motto was Prosequor Alis (I Pursue with Wings). In December 1992, the Air Force Historical Research Agency approved the wing commander's request to delete the motto since it was no longer applicable to the unit's mission. [27] [29] 17th Bombardment Wing - Toujours Au Danger (Ever Into Danger) [27]
United States Air Force Academy: Integrity First, Service before self, Excellence in All we Do United States Coast Guard (USCG): Semper Paratus (Always ready) United States Coast Guard Life-Saving Service (USCG LSS): You have to go out, but you don't have to come back [ 3 ]
Recently, looking over Inc.com's Ten Best Slogans of All Time, I began to think that, maybe, there's something to be said for the perfect slogan. After all, when it comes to latching on to ...
Pakistan Air Force (Urdu: پاک فضائیه) Motto : Sahrast ke daryast tah-e-bal-o-par-e-mast (English translation:- "Be it the deserts / Be it the rivers / All are under my wings") No. 9 Squadron: "How high you fly depends on how brave you are"
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A volunteer military system or all-volunteer military system (AVMS) is a military service system that maintains the military only with applicants without conscription. A country may offer attractive pay and benefits through military recruitment to attract potential recruits.