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Facebook is the most popular social advertising platform, but an increasing number of young people use Snapchat. Pew Research Center data show that 78% of young Americans (18–24 years old) use Snapchat, and 54% in the 25–29-year-old group. [ 7 ]
Dynamic creative optimization (DCO), is a form of programmatic advertising that allows advertisers to optimize the performance of their creative using real-time technology. In DCO, a variety of ad components (backgrounds, main images, text, value propositions, call to action, etc.) are dynamically assembled on the flight, when the ad is served ...
Cresta International Advertising Awards: Creative Standards International: Creative excellence in international advertising, digital design and marketing communications United Kingdom: The Annual: Creativepool: Global award for all creative disciplines, includes People's Choice and awards for both companies and individuals United Kingdom
Ads of The World – Clio's global ad archive. Muse by Clio – Clio's content platform. Muse is a news site and newsletter that covers "the best in creativity in advertising and beyond." Its coverage includes creative efforts in brand marketing, fashion, film and TV, gaming, healthcare, music, and sports. The publication is claims to be ...
The winning ad, judged by Kansas City Chiefs players in an "NFL Focus Group," will earn its creator $1 million, an exciting twist that engages fans directly. Shane Gillis and Post Malone team up ...
A study from 2011 attributed 84% of "engagement" or clicks and likes that link back to Facebook advertising. [43] By 2014, Facebook had restricted the content published from business and brand pages. Adjustments in Facebook algorithms had reduced the audience for non-paying business pages (that have at least 500,000 "Likes") from 16% in 2012 ...