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Energy Brands' first product was Glacéau Smartwater, vapor-distilled water with added electrolytes, which was released at the company's launch in 1996. [2] [3] Glaceau Fruitwater, adding zero-calorie fruit flavors to the core Smartwater, followed in 1998.
Glaceau Smartwater (stylized as smartwater) is a brand of bottled water owned by Energy Brands, a subsidiary of The Coca-Cola Company. [ 2 ] [ 3 ] Introduced in 1996 as Ice Mountain Spring Water and Glaceau Mineral Water in the United States, it became known as Smart Water in 1998.
Mike Repole (born January 21, 1969) is an American entrepreneur, businessman, and racehorse owner. He is best known for co-founding Glaceau (maker of Vitaminwater), which sold to Coca-Cola for $4.1 billion, and BODYARMOR SuperDrink, a sports drink manufacturer, which also sold to Coca-Cola for $5.6 billion.
A decade or two ago, the idea of drinking "vitamin water" would have conjured up thoughts of swallowing a metallic-tasting dietetic -- essentially, drinking your vegetables. That's a far cry from ...
When the ad was first released, the National Consumers League (NCL) slammed Glaceau, the maker of Vitaminwater, calling on the Federal Trade Commission (FTC) to intervene and prevent it from ...
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