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2. Promotional merchandise - Wikipedia

   en.wikipedia.org/wiki/Promotional_merchandise

   Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products , swag [ 1 ] ( mass nouns ), or freebies ( count nouns ), are used in marketing and sales .

3. Sales promotion - Wikipedia

   en.wikipedia.org/wiki/Sales_promotion

   Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...

4. Landor Associates - Wikipedia

   en.wikipedia.org/wiki/Landor_Associates

   Walter Landor favoured what he felt was a client-driven approach. He was one of the first to apply consumer research to package design, and relied heavily on observing consumers in real-life situations—even soliciting in-store feedback from shoppers regarding label design. [7] In Walter Landor's philosophy, "The package itself must do the ...

5. Promotion (marketing) - Wikipedia

   en.wikipedia.org/wiki/Promotion_(marketing)

   Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling , advertising , sales promotion , direct marketing , publicity , word of mouth and may also include event marketing , exhibitions and trade shows. [ 2 ]

6. Pricing strategies - Wikipedia

   en.wikipedia.org/wiki/Pricing_strategies

   The perceived value will depend on the alternatives open to the customer. In business these alternatives are using a competitor's software, using a manual work around, or not doing an activity. In order to employ value-based pricing, one must know its customers' business, one's business costs, and one's perceived alternatives.

7. Premium (marketing) - Wikipedia

   en.wikipedia.org/wiki/Premium_(marketing)

   Let's look at New World's Little Shopper promotion implemented by Foodstaffs in 201. The promotion called for customers to spend a minimum of $40 in store, in order to receive one of 44 free mini grocery items. The grocery items were identical, miniature replicas of actual products found within the supermarket.