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DC Direct is a division of WarnerMedia that sells collectibles based on DC Comics characters (Batman, Superman, Wonder Woman, etc.). Prior to 1998, merchandise sold by DC Comics was branded with the DC Comics logo rather than with the DC Direct or DC Collectibles logos. The company was called DC Direct from 1998 to 2012.
As newsstand sales continued to decline, the Direct Market became the primary market of the two major comics publishers (DC Comics and Marvel Comics). [15] In the late 1980s and early 1990s, as the popularity of comics collecting grew, many new comics shops opened, and existing retailers (such as sports card shops) joined the Direct Market ...
This is an accepted version of this page This is the latest accepted revision, reviewed on 18 January 2025. American comic book publisher This article is about the US publisher of comics. For the Scottish publisher of comics and newspapers, see DC Thomson. For the capital of the United States, see Washington, D.C. DC Comics, Inc. Parent company Independent (1934–1967) Kinney Services Inc ...
The company was founded in 1994 by Todd McFarlane. [2] McFarlane was working with Mattel to produce action figures based on his comic book characters. When the two could not decide on how to make the toys to McFarlane's satisfaction, he reclaimed the toy rights to his characters and started his own toy company.
The "DC Comics Super Heroes" logo would replace the Super Powers logo on merchandise when the line died out (especially in 1989 when Toy Biz reused many of the action figure molds for their DC Comics Super Heroes line). Only the toy line carried the "Collection" tag; all other merchandise would have a solo "Super Powers" logo.
DC Entertainment is an American entertainment company that was founded in September 2009 and is based in Burbank, California.The company is a subsidiary of Warner Bros. Discovery [1] [2] that manages its DC Comics units and characters in other units, as they work with other Warner Bros. units.