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Brand associations refers to a set of information nodes held in memory that form a network of associations and are linked to a key variable. For example, variables such as brand image, brand personality, brand attitude, brand preference are nodes within a network that describes the sources of brand-self congruity.
Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...
In 1973, DuPont was the first company to introduce a para-aramid fiber, calling it Kevlar; this remains one of the best-known [citation needed] para-aramids and/or aramids. In 1978, Akzo introduced a similar fiber with roughly the same chemical structure calling it Twaron. Due to earlier patents on the production process, Akzo and DuPont ...