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While most paper towels were being marketed promoting their strength or softness, P&G found consumers primarily preferred absorbency. With this new idea for marketing, Bounty replaced Charmin towels in 1965, and introduced a new 2-ply towel which was thicker, softer, and more absorbent than anything else on the market.
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Get a free sample of Bounty paper towels through Sam's Club whether or not you are a member. Click on the link above, then click on "get a sample." Share your name, membership number (if you have ...
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The growth in commercial use of paper towels can be attributed to the migration from folded towels (in public bathrooms, for example) to roll towel dispensers, which reduces the amount of paper towels used by each patron. [12] Within the forest products industry, paper towels are a major part of the "tissue market", second only to toilet paper ...