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Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other networks. [11]
As of 2019, Google and Facebook sign-in do not require users to share email addresses with the credential consumer. " Sign in with Apple " introduced in iOS 13 allows a user to request a unique relay email address each time the user signs up for a new service, thus reducing the likelihood of account linking by the credential consumer.
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
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