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Everyone recognizes Amazon's famous logo. But did you know there are three different symbolic messages tucked within it?
Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...
There's the recognizability factor-if a logo is too complex or unrelated to its brand, it risks being glanced over without communicating its 15 Corporate Logos That Contain Subliminal Messages ...
The Swedish pop group ABBA owns a mirror ambigram logo stylized AᗺBA with a reversed B, designed by Rune Söderqvist [85] in 1976. [86] The Ventura logo of the Visitors & Convention Bureau's board, in California, cost US$25,000 and was created in 2014 by the DuPuis group. It uses a 180° rotational symmetry.
Companies young and old go through changes and growing pains over the years. It's hard to believe how much some big-name company logos have changed while others seem to have changed hardly at all.