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2. Link building - Wikipedia

   en.wikipedia.org/wiki/Link_building

   In the field of search engine optimization (SEO), link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. [1] Briefly, link building is the process of establishing relevant hyperlinks (usually called links) to a ...

3. Link farm - Wikipedia

   en.wikipedia.org/wiki/Link_farm

   The process of building links should not be confused with being listed on link farms, as the latter requires reciprocal return links, which often renders the overall backlink advantage useless. This is due to oscillation, causing confusion over which is the vendor site and which is the promoting site.

4. Hyperlink - Wikipedia

   en.wikipedia.org/wiki/Hyperlink

   The first widely used open protocol that included hyperlinks from any Internet site to any other Internet site was the Gopher protocol from 1991. It was soon eclipsed by HTML after the 1993 release of the Mosaic browser (which could handle Gopher links as well as HTML links). HTML's advantage was the ability to mix graphics, text, and ...

5. Wikipedia : Manual of Style/Linking

   en.wikipedia.org/wiki/Wikipedia:Manual_of_Style/...

   Linking through hyperlinks is an important feature of Wikipedia. Internal links bind the project together into an interconnected whole. Interwikimedia links bind the project to sister projects such as Wikisource, Wiktionary and Wikipedia in other languages, and external links bind Wikipedia to the World Wide Web.

6. Deep linking - Wikipedia

   en.wikipedia.org/wiki/Deep_linking

   The technology behind the World Wide Web, the Hypertext Transfer Protocol (HTTP), does not actually make any distinction between "deep" links and any other links—all links are functionally equal. This is intentional; one of the design purposes of the Web is to allow authors to link to any published document on another site.

7. Backlink - Wikipedia

   en.wikipedia.org/wiki/Backlink

   Google's description of its PageRank system (January 1998), for instance, noted that "Google interprets a link from page A to page B as a vote, by page A, for page B." [10] Knowledge of this form of search engine rankings has fueled a portion of the search engine optimization (SEO) industry commonly termed linkspam, where a company attempts to ...