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The study of mass communication is chiefly concerned with how the content and information that is being mass communicated persuades or affects the behavior, attitude, opinion, or emotion of people receiving the information. Narrowly, mass communication is the transmission of messages to many recipients at a time.
The message carrier sends out information, not to one individual, but many in a broadcasting system. An example of this transmission of information is in fields of advertising, public announcements and speeches. Another way to look at dissemination is that of which it derives from the Latin roots, the scattering of seeds. These seeds are ...
Works on the principle that people are more willing to accept an argument from a seemingly independent source of information than from someone with a stake in the outcome. It is a marketing strategy commonly employed by Public Relations (PR) firms, that involves placing a premeditated message in the "mouth of the media."
Because effective health communication must be tailored for the audience and the situation [2] research into health communication seeks to refine communication strategies to inform people about ways to enhance health or avoid specific health risks. [3] Academically, health communication is a discipline within communication studies. [1]
Media conferences are one approach used in public relations.. Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception.
The radio, like later technological advances in the media, allowed information to be transmitted quickly and uniformly to vast populations. Internationally, the radio was an early and powerful recruiting tool for propaganda campaigns. Before television, radio was by far the most effective way to prevent or promote social change.
Information and communication represent power in organizations. The ability to communicate well, both orally and in writing, is a critical managerial skill and a foundation of effective leadership. Through communication, people exchange and share information with one another and influence one another's attitudes, behaviors, and understandings.
Interpersonal/niche communication is an exchange of information and information in a specific genre. In this form of communication, smaller groups of people are consuming news/information/opinions. In contrast, mass media in its original form is not restricted by genre and it is being consumed by the masses.