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This shopping editor's review of Levi's 501 jean shorts reveals why they're a classic. Shop Olivia Rodrigo and Sydney Sweeney-worn styles on Amazon under $30.
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
The classic label for Levi 501 jeans. Davis and Strauss experimented with different fabrics. An early attempt was brown cotton duck, a bottom-weight fabric. [a] Finding denim a more suitable material for work-pants, they began using it to manufacture their riveted pants. The denim used was produced by an American manufacturer.
In 1988, Levi Strauss & Co. promoted their Levi's 501 range with a television commercial called "Eddie Cochran", directed by Syd Macartney. [1] It told the story of how Sheeley (played by actress Sharon Devlin) attracted Cochran at a party by wearing said product.
Dame Mary Quant, who has died aged 93, was credited with making fashion accessible to the masses with her sleek, streamlined and vibrant designs.. Here is a selection of quotes from the designer ...
Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2]
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