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In cultural anthropology and cultural geography, cultural diffusion, as conceptualized by Leo Frobenius in his 1897/98 publication Der westafrikanische Kulturkreis, is the spread of cultural items—such as ideas, styles, religions, technologies, languages—between individuals, whether within a single culture or from one culture to another.
A visible aspect of the cultural globalization is the diffusion of certain cuisines such as American fast food chains. The two most successful global food and beverage outlets, McDonald's and Starbucks , are American companies often cited as examples of globalization, with over 36,000 [ 5 ] and 24,000 locations operating worldwide respectively ...
Migrationism explains cultural change in terms of human migration, while diffusionism relies on explanations based on trans-cultural diffusion of ideas rather than populations (pots, not people [1]). Western archaeology the first half of the 20th century relied on the assumption of migration and invasion as driving cultural change.
Transculturalism is the mobilization of the definition of culture through the expression and deployment of new forms of cultural politics. Based on Jeff Lewis’ From Culturalism to Transculturalism, transculturalism is charactized by the following: [ 9 ]
Cultural homogenization is an aspect of cultural globalization, [1] [2] listed as one of its main characteristics, [3] and refers to the reduction in cultural diversity [4] through the popularization and diffusion of a wide array of cultural symbols—not only physical objects but customs, ideas and values. [3]
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
The myth of a unified, integrated cultural system was also advanced by Western Marxists such as by Antonio Gramsci through the theory of cultural hegemony through a dominant culture. Basic to these mistaken conceptions was the idea of culture as a community of meanings, which function independently in motivating social behavior.
Less obvious mechanisms include learning one's culture from the media, the information environment and various social technologies, which can lead to cultural transmission and adaptation across societies. A good example of this is the diffusion of hip-hop culture into states and communities beyond its American origins.