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Creative Brief, german. A creative brief is a document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc. The document is usually developed by the requestor (in most cases a marketing team member) and approved by the creative team of designers, writers, and project ...
A design brief is a document for a design project developed by a designer in consultation with a client. The brief outlines the deliverables and scope of the project, including any products or works, function and aesthetics, as well as timing and budget. They can be used in many fields, including architecture, interior design and industrial ...
Several Agency groups began to recognize the value of this new discipline and its relevance to global mac clients. Given the success the JWT partnership of Stephen King and Judy Lannon had in servicing and growing business from the likes of Nestle, Unilever, a global Account Planning Council was established in the late 70’s, and included people like George Clements (Canada), Rena Bartos (USA ...
Brief (architecture), a type of educational or business document including desires and requirements; Brief (law), any of a number of formal document types; Briefing note, or memo, a written message used in a professional setting; Creative brief, a document used by creative professionals and agencies to develop creative deliverables
The process of creating a design can be brief (a quick sketch) or lengthy and complicated, involving considerable research, negotiation, reflection, modeling, interactive adjustment, and re-design. Designing is also a widespread activity outside of the professions of those formally recognized as designers.
In architecture, a brief is a statement of a client's requirements, which form the basis for appointing an architect.The brief describes the requirements that need to be reconciled and accommodated, and is developed first as a design which is submitted for approval, and subsequently constructed as a building or other structure.
The creative industries refers to a range of economic activities which are concerned with the generation or exploitation of knowledge and information.They may variously also be referred to as the cultural industries (especially in Europe) [1] or the creative economy, [2] and most recently they have been denominated as the Orange Economy in Latin America and the Caribbean.
The development of design methods has been closely associated with prescriptions for a systematic process of designing. These process models usually comprise a number of phases or stages, beginning with a statement or recognition of a problem or a need for a new design and culminating in a finalised solution proposal.