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P&G was one of the first mainstream advertisers on Spanish-language TV during the mid-1980s. [82] [83] By the late 1990s, P&G was established as the largest advertiser on Spanish-language media. [84] In 2008, P&G expanded into music sponsorship when it joined Island Def Jam to create Tag Records, named after a body spray that P&G acquired from ...
The P&G Alumni Network is not formally connected with P&G, but the company provides support, financial assistance and allows the use of the P&G name. In November 2018, P&G Alumni entered into a formal agreement with SAP & EnterpriseAlumni for the delivery of a new enterprise platform to manage the global community.
P&G continued sponsoring several soap operas on all three networks until its last show As the World Turns was canceled in September 2010. George Henry Lesch , president, CEO , and chairman of the board of Colgate-Palmolive in the 1960s and 1970s, transformed the firm into a modern company with major restructuring.
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