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Mid-year, Chevrolet no longer uses the 3100-6400 designation on the hood and changes to maroon window and wiper knobs. New serial number codes: KP 1 ⁄ 2 ton, KR 3 ⁄ 4 ton, & KS 1 ton. 1953 - Last year for the 216 in 3 inline-six. Hood side emblems now only read 3100, 3600, 3800, 4400, or 6400 in large print.
Just as easily, the kit could be removed and re-used on another truck, and this was used as a selling point. The retail price of NAPCO Powr-Pak kit in 1955 was $995. Many companies would install them, the price rising from $1250 to $1550 with labor, bringing the total price for a new GM pickup from $1,548.96 for 2WD to as low as $2,796.96 for 4WD.
Eight parts-making facilities from within the Fisher division were combined with the Guide division, which manufactured headlights and plastic parts, to form the Fisher Guide Division. Other plants formerly operated by Fisher were reorganized to become the Chevrolet, Pontiac, GM of Canada (CPC) and the Buick, Oldsmobile, Cadillac (BOC) groups.
"Imperial is a special car for a special owner," said Tom Pappert, Chrysler's Vice President of U.S. Automotive Sales. "It is designed to appeal to the personal luxury car buyer seeking the highest level of prestige, advanced styling, engineering and special features, extended warranty, and VIP recognition in both the showroom and service areas."
Lesser models had no model designation anywhere on the car, having only a Chevrolet crest on the hood and trunk. 1953 was the first year for a curved, one-piece windshield. [ 1 ] [ 5 ] The lower-cost Thriftmaster option installed on manual transmission cars was replaced by the larger "Thrift-King", a lower compression version of the 235.5 cu in ...
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