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[14] [57] It also manufactures the Playtex Sport tampon, which targets young athletes. [58] Both brands are sold in regular, super and super-plus absorbency. [43] Playtex had a 29 percent share of a $550 million market for tampons in 1994 [59] and a 30 percent share of a $780 million market by 2000. [60]
Get a free sample of Playtex's "sport tampons" promoted through Walmart. Just share your name, e-mail, address and date of birth and answer four questions about your tampon use. You can opt in or ...
Currently, a box of tampons typically costs between $7 and $12 USD and contains 16 to 40 tampons, depending on the brand and size. This means users might spend between $63 and $108 annually on tampons alone, assuming the need for around 9 boxes per year.
In 1994, Lil-lets applicator tampons were launched. In 2000, a management buyout (MBO) by Accantia (now Simple ) took ownership of the Lil-lets brand. In 2001, Lil-lets launched the Super plus Extra, a high absorbency product (classified as 5 droplets by AHPMA, compared to Regular at 2 droplets, Super at 3 and Super Plus at 4).
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Many states have eliminated sales tax on tampons, pads and other period products, but 21 still impose them. A map shows which states have a so-called tampon tax.