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Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). ). Based in Boston, Massachusetts, United States, it was owned by The Gillette Company, a supplier of products under various brands until that company merged into P&G i
The first known occurrence of the term "safety razor" is found in a patent from 1880 for a razor in the basic contemporary configuration with a handle in which a removable blade is placed (although this form predated the patent). [2] [3] Safety razors were popularized in the 1900s by King Camp Gillette's
American Safety Razor Company is a personal care brand founded in 1906 by a merger of the Gem Cutlery Company and Ever-Ready. It is a principal competitor to Gillette , with which it shared a name from 1901 to 1904, when the latter renamed for its founder, King C. Gillette . [ 1 ]
The term safety razor was first used in 1880 [15] and described a basic razor with a handle attached to a head where a removable blade may be placed. The edge was then protected by a comb patterned on the head to protect the skin. In the more modern-day produced safety razors, the comb is now more commonly replaced by a safety bar.
King C. Gillette wearing a Panama hat, circa 1908. This is said to be Gillette's favorite picture of himself. [15]Gillette was also a Utopian Socialist. [16] He published a book titled The Human Drift (1894) [17] which advocated that all industry should be taken over by a single corporation owned by the public, and that everyone in the US should live in a giant city called Metropolis powered ...
Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [12]