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According to perceptual symbol systems theory, bottom-up patterns of activation within sensory-motor areas become associated during perception, and thus become perceptually-based symbols. Barsalou suggests that attentional mechanisms then bind these diverse perceptual components into stable networks of associations, termed simulators, which are ...
Branding national myths and symbols [1] (BNMS) is a field of research focusing on branding and marketing of a nation's myths and symbols. The research blends the theories of marketing, cultural communications, sociology, public relations, and semiotics. The awareness of a nation's (or a collective group's) internal myths and symbols may result ...
Aldous Huxley is regarded as one of the most prominent explorers of visual communication and sight-related theories. [12] Becoming near-blind in his teen years as the result of an illness influenced his approach, and his work includes important novels on the dehumanizing aspects of scientific progress, most famously Brave New World and The Art of Seeing.
Example of a multi-dimensional perceptual map. Traditional perceptual maps are built with two visual dimensions (X- and Y-axis). Multidimensional perceptual maps are built with more dimensions visualised as profile charts in small map regions, and then items are mapped to the regions by their similarity to the vectors that represent the region.
The triangle of reference (also known as the triangle of meaning [1] and the semiotic triangle) is a model of how linguistic symbols relate to the objects they represent. The triangle was published in The Meaning of Meaning (1923) by Charles Kay Ogden and I. A. Richards . [ 2 ]
A representation of hierarchical feature extraction and combination in the visual system. Visual hierarchy, according to Gestalt psychology, is a pattern in the visual field wherein some elements tend to "stand out," or attract attention, more strongly than other elements, suggesting a hierarchy of importance. [1]
In semiotics, a sign is anything that communicates a meaning that is not the sign itself to the interpreter of the sign. The meaning can be intentional, as when a word is uttered with a specific meaning, or unintentional, as when a symptom is taken as a sign of a particular medical condition.
The notion of a "mind's eye" goes back at least to Cicero's reference to mentis oculi during his discussion of the orator's appropriate use of simile. [22]In this discussion, Cicero observed that allusions to "the Syrtis of his patrimony" and "the Charybdis of his possessions" involved similes that were "too far-fetched"; and he advised the orator to, instead, just speak of "the rock" and "the ...