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Brittania Sportswear was launched in 1973 by Walter Schoenfeld in Seattle, WA [4] It once reached sales of $300 million a year and was the country's top-selling blue jean. It plummeted into Chapter 11 bankruptcy protection in 1983 because of management problems and changes in fashion tastes. [ 5 ]
1972 AMC Gremlin X with factory sun roof and V8 1973 AMC Gremlin X with Levi's interior trim package 1973 AMC Gremlin X with Levi's interior trim package. Among many other changes was an available 304 cu in (5.0 L) V8 engine. It was "the muscle car formula of stuffing a big motor in a small car."
Denim initially gained popularity in 1873 when Jacob W. Davis, a tailor from Nevada, manufactured the first pair of rivet-reinforced denim pants. The popularity of denim jeans outstripped the capacity of Davis's small shop, so he moved his production to the facilities of dry goods wholesaler Levi Strauss & Co. , which had been supplying Davis ...
When launched, the line consisted of children's jeans which were sold with the guarantee that children would grow out of them before the pants wore out. A Sears brand-awareness survey determined that by 1973, the Toughskins had become better known by mothers than the Levis brand, already a century old at that time.
The Great Western Garment Company (GWG) was a Canadian denim and western wear clothing company founded in 1911 in Edmonton, Alberta by Charles A. Graham and Alexander Cameron Rutherford, the first Premier of Alberta. The company was acquired by Levi Strauss, starting in 1961.
By the late 1970s, most men and women were wearing sports clothing as everyday apparel. This was primarily based on tracksuits, jumpsuits, velour or terry cloth shirts (often striped and low-cut), [15] sweaters, cardigans, sweatshirts, puffer vests, [344] flare jeans, [15] straight-leg jeans, and collared shirts, both long sleeve and short sleeve.