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In 1961, Cream of Wheat was acquired by the National Biscuit Co. (later renamed Nabisco) for US$30 million. [3] Philip Morris Companies acquired Nabisco and with it Cream of Wheat in 2000 and merged it with its Kraft Foods subsidiary. Kraft closed Cream of Wheat's Minnesota plant in 2002, relocating production to other Kraft facilities. [6]
1909 Cream of Wheat advertisement William H. Calbreath (July 29, 1850 – May 26, 1944) claimed to have been the model for the Cream of Wheat trademark , [ 1 ] one of the most enduring images in the history of American advertising.
Claimed likeness on Cream of Wheat box Frank L. White ( c. 1867 – February 15, 1938) was an American chef whose likeness, known as " Rastus ," is purported to have been featured on the packaging and advertising for Cream of Wheat breakfast cereal from the early 1900s until 2020.
Cream of Wheat and Mrs. Butterworth are the latest brands reckoning with racially charged logos.
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The logo for Cream of Wheat has long been thought to be based on Frank L. White, a Chicago chef who died in 1938. Earlier this week, Quaker Oats announced it would no longer use the Aunt Jemima ...
They discover a crate of Planters peanuts and rejoice in the peanuts' positive health facts. Nabisco made a detailed statement describing how their peanuts were healthier than most other snack products, going as far as comparing the nutritional facts of Planters peanuts to those of potato chips , Cheddar cheese chips, and popcorn .
Common hot cereals in parts of Canada include oatmeal, Cream of Wheat (and Cream of Rice) and Red River cereal. These hot cereals are typically served with maple syrup or brown sugar and milk or cream. Yogurt is also added to Red River cereal. Many Canadians also enjoy cereals similar to those in the United States market.