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  2. Construction site safety - Wikipedia

    en.wikipedia.org/wiki/Construction_site_safety

    Construction site safety is an aspect of construction-related activities concerned with protecting construction site workers and others from death, injury, disease or other health-related risks. Construction is an often hazardous, predominantly land-based activity where site workers may be exposed to various risks, some of which remain ...

  3. Brand Building - Wikipedia

    en.wikipedia.org/wiki/Brand_Building

    The Hyman–Brand began to feel the effects of time and its radical conversion several decades earlier. By 1970 the gas station was no longer a viable business, and the building was condemned and slated for demolition. [6] The following year it was saved when Harley Baldwin bought it for $170,000 ($1,279,000 in contemporary dollars [5]).

  4. Shearing layers - Wikipedia

    en.wikipedia.org/wiki/Shearing_layers

    A building properly conceived is several layers of longevity of built components" (quoted in (Brand, 1994)). The work of Duffy and DEGW identified four shearing layers (Duffy, 1992): Shell – the traditional structure of the building that might last for 30–50 years. Services – cabling, plumbing, aircon that needs replacing every 15 years.

  5. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.

  6. Brand safety - Wikipedia

    en.wikipedia.org/wiki/Brand_Safety

    Brand safety is a set of measures that aim to protect the image and reputation of brands from the negative or damaging influence of questionable or inappropriate content when advertising online. In response to ads being placed next to undesirable content, companies have cut advertising budgets, [ 1 ] and pulled ads from online advertising and ...

  7. Brand architecture - Wikipedia

    en.wikipedia.org/wiki/Brand_architecture

    One may regard the designing of a brand architecture as an integrated process of brand building through establishing brand relationships among branding options in the competitive environment. [2] The brand architecture of an organization at any time is, in large measure, a legacy of past management decisions as well as of the competitive ...

  8. Internet branding - Wikipedia

    en.wikipedia.org/wiki/Internet_branding

    The Internet is a powerful branding tool for many businesses as it offers numerous ways to promote a business. [4] Interactivity as one of the natures of the Internet helps companies communicate the brand messages instantly and talk to consumers directly, generating exclusive and individual interactions with them. [5]

  9. Sick building syndrome - Wikipedia

    en.wikipedia.org/wiki/Sick_building_syndrome

    Sick building syndrome (SBS) is a condition in which people develop symptoms of illness or become infected with chronic disease from the building in which they work or reside. [1] In scientific literature, SBS is also known as building-related illness (BRI) , building-related symptoms (BRS) , or idiopathic environmental intolerance (IEI) .