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Personalization (broadly known as customization) consists of tailoring a service or product to accommodate specific individuals. It is sometimes tied to groups or segments of individuals. It is sometimes tied to groups or segments of individuals.
Customization may refer to: Customization (anthropology), the process of cultural appropriation and creation of bespoke design; Customization (international marketing ...
Customerization uses a “build-to-order” mass customization process to deliver a product or service that fits the needs of the customer. It is a critical aspect of the emerging new marketing paradigm. [2] The word "customerization" is a neologism, defined as the combination of operational customization and marketing customization. [3]
For the second portion of the list, see List of words having different meanings in American and British English: M–Z. Asterisked (*) meanings, though found chiefly in the specified region, also have some currency in the other region; other definitions may be recognised by the other as Briticisms or Americanisms respectively. Additional usage ...
customization; conceptual borrowing; However, within the review, customization is found to be most effective. Lewis argues that customization allows each country to take their own needs into account while allowing for cultural flows. This is important because cultural flows are often inevitable.
Customer relationship management (CRM) is a strategic process that organizations use to manage, analyze, and improve their interactions with customers. By leveraging data-driven insights, CRM helps businesses optimize communication, enhance customer satisfaction, and drive sustainable growth.
Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally, and internationally. [3] [4] International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders. [5]
Service design practice is the specification and construction of processes which deliver valuable capacities for action to a particular user. Service design practice can be both tangible and intangible, and can involve artifacts or other elements such as communication, environment and behaviour. [11]