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The BCG Matrix, a chart designed by Bruce Henderson for the Boston Consulting Group in 1968, may help corporations to analyze their business units or product lines. This helps the company allocate resources; brand marketing, product management, strategic management, and portfolio analysis can use it as an analytical tool.
For example, if time progresses left to right, traditional retailers have focused on the area to the left of the chart, while online bookstores derive more sales from the area to the right. The long tail is the name for a long-known feature of some statistical distributions (such as Zipf , power laws , Pareto distributions and general Lévy ...
A typical example of a funnel chart starts with the sales leads on top, then down to the qualified leads, the hot leads and the closed deals. A business is bound to lose some number of potential deals at each step in the sales process and this is represented by the narrowing sections as you move from the top section (the widest) to the bottom section (the narrowest.)
Hence, the diffusion rate is more than 97%, and the market is said to be saturated; i.e. further growth of sales of refrigerators will occur basically only as a result of population growth and in cases where one manufacturer is able to gain market share at the expense of others.
Marketing or product differentiation is the process of describing the differences between products or services, or the resulting list of differences. This is done in order to demonstrate the unique aspects of a firm's product and create a sense of value .
A bar graph shows comparisons among discrete categories. One axis of the chart shows the specific categories being compared, and the other axis represents a measured value. Some bar graphs present bars clustered in groups of more than one, showing the values of more than one measured variable. These clustered groups can be differentiated using ...
"As with the unit market share, this equation for revenue market share can be rearranged to calculate either sales revenue or total market sales revenue from the other two variables." [ 1 ] In a 2010 survey of nearly 200 senior marketing managers , 67% responded that they found the revenue or "dollar market share" metric very useful, while 61% ...
Sales can be declining but show opportunity for the business, which could be the perfect time to make alterations so as to grow market share. Market penetration can also be helpful when sales are proving to slow down, in that customers often need to be re-introduced to a company or reminded why they need a company's goods/services.