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By compressing the white rubber through the letter cutouts in the black outer layer, it gave the effect of raised white letter tires. Mickey Thompson claims the first raised white letter tires in 1970, [7] but many manufacturers put out similar raised white letter tires in the late 1960s and early 1970s, including Goodyear [8] and Firestone. [9]
This was one of the first commercially available raised white-lettered tires on the market. Some high-performance cars also featured narrow "redline" sidewalls as standard equipment. [ 9 ] Other versions of the Polyglas lineup were offered as blackwall, whitewall , and snow treaded tires . [ 10 ]
Later, entirely black tires became available, the still extant white sidewalls being covered with a somewhat thin, black colored layer of rubber. Should a black sidewall tire have been severely scuffed against a curb, the underlying white rubber would be revealed; it is in a similar manner that raised white letter (RWL) tires are made.
Due to its unique tread design and known raised white letters on the tire sidewall, the tire consolidated a loyal customer base, especially among off-roading enthusiasts, its main application is pickup trucks and body-on-frame SUVs.
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