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  2. Product differentiation - Wikipedia

    en.wikipedia.org/wiki/Product_differentiation

    Differences in functional features or design; Ignorance of buyers regarding the essential characteristics and qualities of goods they are purchasing; Sales promotion activities of sellers and, in particular, advertising; Differences in availability (e.g. timing and location).

  3. Goods and services - Wikipedia

    en.wikipedia.org/wiki/Goods_and_services

    For public sector contracting purposes, the electricity supply is defined among goods rather than services in the European Union, [2] whereas under United States federal procurement regulations, it is treated as a service. [3] Goods are normally structural and can be transferred in an instant while services are delivered over a period of time ...

  4. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Some aspects of physical evidence provide lasting proof that the service has occurred, such as souvenirs, mementos, invoices and other livery of artifacts. [32] According to Booms and Bitner's framework, the physical evidence is "the service delivered and any tangible goods that facilitate the performance and communication of the service". [33]

  5. Service design - Wikipedia

    en.wikipedia.org/wiki/Service_design

    Service design is the activity of planning and arranging people, infrastructure, communication and material components of a service in order to improve its quality, and the interaction between the service provider and its users. Service design may function as a way to inform changes to an existing service or create a new service entirely.

  6. New product development - Wikipedia

    en.wikipedia.org/wiki/New_product_development

    Previous research shows that 70–80% of the final product quality and 70% of the product entire life-cycle cost are determined in the product design phase, therefore the design-manufacturing interface represent the greatest opportunity for cost reduction. [15] Design projects last from a few weeks to three years with an average of one year. [16]

  7. Product design - Wikipedia

    en.wikipedia.org/wiki/Product_design

    Product Design Process: The product design process is a set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer's role is to combine ...

  8. Design for Six Sigma - Wikipedia

    en.wikipedia.org/wiki/Design_for_Six_Sigma

    The traditional DMAIC Six Sigma process, as it is usually practiced, which is focused on evolutionary and continuous improvement manufacturing or service process development, usually occurs after initial system or product design and development have been largely completed. DMAIC Six Sigma as practiced is usually consumed with solving existing ...

  9. Product (business) - Wikipedia

    en.wikipedia.org/wiki/Product_(business)

    Products on shelves at a Fred Meyer hypermarket superstore Skin care cosmetics for sale as products at a pharmacy in Brazil. In marketing, a product is an object, or system, or service made available for consumer use as of the consumer demand; it is anything that can be offered to a domestic or an international market to satisfy the desire or need of a customer. [1]