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Hallmark Cards, Inc. is a privately held, family-owned American company based in Kansas City, Missouri. Founded in 1910 by Joyce Hall , Hallmark is one of the oldest and largest manufacturers of greeting cards in the United States. [ 3 ]
By 1913, he and his brothers were operating a store (which would eventually evolve into Kansas City's Halls department store) selling not only postcards but also greeting cards. The store burned in 1915, and a year later, Hall bought an engraving business and began printing his own cards. It turned into a bigger business than he had had before.
American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. [2] [3] Based in Westlake, Ohio, a suburb of Cleveland, the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products.
Stone turned a small family business, Sapirstein Greeting Card Company, into "the world's second-largest maker of greeting cards.". [1]In the 1930s, rather than merely sell what others had designed, he began what is now the American Greetings Creative Department, which the New York Times described as "one of the biggest art studios in the United States."
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This was also the last design set Deborah Jones worked on, as she retired from what was now Hallmark's Bath design studio. In 2005, Forever Friends was relaunched with a water colour based look, textured paper on cards and a more modern font. By 2008, the range of cuddly toys had been supplemented by a range of digital downloads.
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