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Many white men have used African-American barbers in recent years. Later, Herndon -- known familiarly by the name "Lon" [ 4 ] -- opened up his first barbershop in Jonesboro, Georgia . His barbering business thrived, and he expanded it over the years.
A barber is a person whose occupation is mainly to cut, dress, groom, style and shave hair or beards. A barber's place of work is known as a barbershop or the barber's. Barbershops have been noted places of social interaction and public discourse since at least classical antiquity. In some instances, barbershops were also public forums.
The upstart soda brand hired Edward F. Boyd (1914–2007), a pioneer black advertiser. Boyd hired local black promoters who penetrated into black markets across the South and the urban North. Journalist Stephanie Capparell interviewed six men who were on the team in the late 1940s: Quaker Oats 1909 newspaper ad directed at white consumers
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Additionally, the African-American market on State Street during this time consisted of barber shops, restaurants, pool rooms, saloons, and beauty salons. African Americans used these trades to build their own communities. These shops gave the Blacks a chance to establish their families, earn money, and become an active part of the community.
Businesses operated at the local level, and included beauty shops, barber shops, funeral parlors and the like. Booker T. Washington organized them nationally into the National Negro Business League. [127] The more ambitious Black businessman with a larger vision avoided small towns and rural areas and headed to progressive large cities. [128]
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