Search results
Results From The WOW.Com Content Network
Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services.It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour.
As part of consumer behavior, the buying decision process is the decision-making process used by consumers regarding the market transactions before, during, and after the purchase of a good or service. It can be seen as a particular form of a cost–benefit analysis in the presence of multiple alternatives. [1] [2]
Wishful seeing can be attributed to the same mechanisms as wishful thinking because it involves the processing of situational cues, including visual cues. However, with preconscious processing of visual cues and their associations with desirable outcomes, interpretation bias and response bias are not plausible since they occur in conscious ...
An aspirational brand is a term in consumer marketing for a brand or product which a large segment of its exposure audience wishes to own, but for economic reasons cannot. [citation needed] Because the desire for aspirational goods is relative to the consumer's purchasing power, an aspirational brand may be a luxury good if the person desires it, or it may simply be any product whether luxury ...
The related variety seeking, or variety-seeking buying behavior, describes consumers' desire to search for alternative products even they are satisfied with a current product. For example, someone may drink tea with lunch one day but choose orange juice the next day specifically to get something different. [ 3 ]
An example of this conditioning in a consumer behaviour context is a cinema using a consumer incentive scheme. A consumer given a card which entitles the person to a free movie if the person brings a friend and free popcorn on Tuesdays with the purchase of a ticket per se , they are more likely to go to a movie when perhaps they wouldn't have ...
Mohmil (Urdu: مہمل) is the name given to meaningless words in Urdu, Hindustani and other Indo-Aryan languages, used mostly for generalization purposes. The mohmil word usually directly follows (but sometimes precedes) the meaningful word that is generalized.
For example, if a person chooses option A instead of option B, they are likely to ignore or downplay the faults of option A while amplifying or ascribing new negative faults to option B. Conversely, they are also likely to notice and amplify the advantages of option A and not notice or de-emphasize those of option B.