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S. C. Johnson's line of wax-reliant products necessitated Herbert Fisk Johnson Jr.’s 1935 expedition to Fortaleza, Brazil, to find a direct sustainable source of wax. [11] From April 1935 until May 1950, the company was the sponsor for the Fibber McGee and Molly radio show, officially known as The Johnson Wax Program. [12]
In 1882, Johnson moved to Racine where he became a parquet flooring salesman for the Racine Hardware Manufacturing Co. In 1886, he purchased the flooring business from the company and renamed it Johnson's Prepared Paste Wax Company. A few years later he established his own factory for manufacturing floor waxes and wood finishes.
Blem was a S. C. Johnson & Son brand of wax furniture refinishing compound introduced in 1955. [1] The original product came in a red toothpaste-type tube with the brand name (in all caps) in white lettering. The product was launched in a give-away special offer with a can of Pride polish. [2]
Pledge is an American cleaning product made by S. C. Johnson & Son. [1] First sold in 1958, [2] it is used to help dust and clean. Pledge is known as Pliz in France, and Blem in Argentina. [3] In several countries, it is sold as Pronto.
In 1967, Johnson became chairman of S. C. Johnson & Son, Inc., and turned a $171 million floor wax company into a multibillion-dollar empire of four global companies which in 2004 employed over 28,000 people and sold products in 110 countries. [4] Johnson's biggest impact on the business was his role in diversification. Said Johnson, "The ...
Janitor in a Drum [4] originated in 1945 as an industrial cleaning product made by Texize [2] and was subsequently marketed for consumer use. Greenville, South Carolina-based Texize was sold to Norwich Pharmacal Co. in 1967; that company "was acquired and became Morton Norwich Products Inc." [5] [6] Morton sold the consumer products division of Texize to Dow in 1986. [7]