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In the past, Champion manufactured uniforms mostly for basketball and American football teams, most notable its long-time partnership with the National Basketball Association (NBA) that extended until 2004, when Reebok took over. [13] Champion also sponsored International association FIBA until 2017. [14] The following is a list of some of them:
Under Armour also had released a product with scent control technology in 2012 titled, "Under Armour Scent Control". This line claims to be designed so that the wearer's scent cannot be detected. [45] Under Armour developed a new type of shirt called "Coldblack", which is designed to reflect heat and keep athletes cool in the sun. [46]
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In the 1920s, Eugene’s son Patrice took over the factory and started making shoes for the local soccer team. He did such a fine job that the word spread fast and other teams came knocking at his door. Not much later, Patrice also started producing shoes and apparel for basketball, running, cricket, athletics, cycling and leisure.
The company cited that companies like Nike, Adidas, and Under Armour (which all started making athletic footwear) starting their own team uniform units, and as a result eating away at Russell's market share in that department was a contributing factor in discontinuing Russell's team uniform manufacturing business.
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