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Quick Lane was launched as a pilot program in 1997 by Ford Motor Company. 80 shops were opened in 2003, boosting locations to 279. [2] In August 2014, Ford and the Detroit Lions announced that Quick Lane would become title sponsor of the Quick Lane Bowl, succeeding the Little Caesars Pizza Bowl as the annual bowl game based in Detroit. [4]
The GameAbove Sports Bowl is a post-season college football bowl game certified by the NCAA that began play in the 2014 season.The game was previously known as the Quick Lane Bowl with Ford Motor Company serving as title sponsor of the game for 10 years, through its auto shop brand Quick Lane.
The 2023 Quick Lane Bowl was a college football bowl game played on December 26, 2023, at Ford Field in Detroit, Michigan.The ninth annual Quick Lane Bowl game featured the Minnesota Golden Gophers from the Big Ten Conference and the Bowling Green Falcons from the Mid-American Conference (MAC).
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The 2022 Quick Lane Bowl was a college football bowl game played on December 26, 2022, at Ford Field in Detroit, Michigan, United States. The eighth annual Quick Lane Bowl, the bowl featured New Mexico State, an FBS Independent, and Bowling Green of the Mid-American Conference (MAC). The game began at 2:34 p.m. EST [5] and aired on ESPN. [6]
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