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In 2023 there were a total of 66 stores in Europe, which are operated by Lego itself. In London at Leicester Square, there is the former largest Lego store in the world, with an area of 805 m 2. [35] The first Lego store is expected to open doors in Sofia, Bulgaria on 19 December 2023 in the largest shopping centre in the city's Paradise Center ...
One of Europe's biggest companies, Lego is the largest toy manufacturer in the world by sales. [4] [5] ... The first Lego store to open anywhere in the world was in ...
Technical details. Floor area. 12,000 m 2 (130,000 sq ft) Website. legohouse.com. Lego House is a 12,000-square metre building filled with 25 million Lego bricks in Billund, Denmark, located near Legoland and the headquarters of The Lego Group. It is also known as Home of the Brick with reference to Billund, where Lego originates.
Sales rose the strongest in Europe and North America but were slower in China. Still, the company launched 41 new stores globally, including its biggest Southeast Asia location in Jakarta, Indonesia.
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
Lego Bionicle is launched in Europe and Australasia. 2001 Lego Bionicle is launched in the United States and worldwide. Lego Brand Retail stores are opened in England, Germany, and Russia. Lego Life on Mars is introduced, then discontinued. Lego Alpha Team and Lego Harry Potter are introduced. Lego Serious Play is unveiled. Lego Jack Stone is ...
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