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A unique user is a term in web analytics that refers to data of a Pageview of a unique IP, whose presence is only counted once, regardless of the number of pages they visit. This definition does not count repeat or returning users for a standard period of time ( Active users ), who are traced by placing a cookie on the user's device. [ 1 ]
Repeat visitor - A visitor that has made at least one previous visit. The period between the last and current visit is called visitor recency and is measured in days. Return visitor - A unique visitor with activity consisting of a visit to a site during a reporting period and where the unique visitor visited the site before the reporting period ...
LinkedIn: Microsoft United States: 2003 930 million [7] 700 million registered users [7] 9 Snapchat: Snap Inc. United States: 2011 800 million [8] 414 million daily active users [8] 10 Douyin: ByteDance China: 2016 755 million [3] 11 Kuaishou: Kuaishou China: 2011 700 million [3] 12 X: X Corp. United States: 2006 600 million [9] 13 Weibo: Sina ...
Active users is a software performance metric that is commonly used to measure the level of engagement for a particular software product or object, by quantifying the number of active interactions from users or visitors within a relevant range of time (daily, weekly and monthly).
Link redirection is an important method of tracking mobile visitor activities. It is the only reliable way to record clicks from advertising, search, and other marketing activities. It also records visitors clicking on links to leave a site. This method helps address the lack of HTTP referrer information on mobile.
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Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.
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