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The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact .
Here's the scoop: the J.W. Westcott Co. started delivering mail to ships in the late 19th century, eventually becoming an official U.S. Postal Service mail boat in the late 1940s.
In May 2007, the photo program moved from the detached address label to a full-color position on the direct mail piece itself. In January 2008, the program expanded from the RedPlum Direct Mail Package to also include the RedPlum Free-standing Insert, increasing its reach to potentially 130-140 million households as well as online.
The USPS distinguishes a Nixie from other address errors in that the mail piece is always returned to the sender, whereas a change of address could either be forwarded or returned to the sender with a correction or notification. In the early 21st century the word began to be printed in the upper left corner of yellow labels generated by the ...
The delivery point digits are almost never printed on mail in human-readable form; instead they are encoded in the POSTNET delivery point barcode (DPBC) or as part of the newer Intelligent Mail Barcode (IMb). The DPBC makes automated mail sorting possible, including ordering the mail according to how the carrier delivers it (walk sequence).
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