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The original Vans skateboard logo was designed in Costa Mesa, California, in the 1970s by Mark Van Doren, son of then-President and co-owner James Van Doren, at age 13; Mark's design was a stencil, allowing the logo to be spray-painted onto his skateboards. The design was incorporated into the heel tab on Style 95, an early Vans skateboard shoe.
Vans Half Cab was Steve Caballero's second signature shoe offered from Vans. This shoe came out 3 years after the Caballero. The new generation of skateboarders had been cutting the original Caballero into a mid top to help them perform more technical street flip tricks. Steve Caballero noticed this and Vans decided to offer a mid top version ...
This page was last edited on 4 June 2007, at 15:57 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply ...
Yet Van Doren did the opposite and opened more stores, hoping that selling more shoes would decrease the cost needed to produce each pair. This plan was a success, and Vans had about 70 stores in California by the end of the 1970s. [3] Van Doren ran the company until 1976, when his brother James took over.
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Dodge vans, particularly Tradesman vans from the 1971–1977 model years, were very popular as the basis for many custom vans during the custom van craze that occurred during the mid- to late 1970s and early 1980s. Dodge capitalized on this craze, creating a factory customization package called the "Street Van" package.
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