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  2. From Brainstorm To Buzzworthy: 5 Ways to Make Your Product ...

    www.aol.com/lifestyle/brainstorm-buzzworthy-5...

    jacoblund/Istockphoto. 2. Quantity over quality (at first) When coming up with ideas, don’t focus on landing the right name or a perfect product name immediately. Write anything and everything ...

  3. Routine activity theory - Wikipedia

    en.wikipedia.org/wiki/Routine_activity_theory

    A graphical model of the routine activity theory. The theory stipulates three necessary conditions for most crime; a likely offender, a suitable target, and the absence of a capable guardian, coming together in time and space. The lack of any of the three elements is sufficient to prevent a crime which requires offender-victim contact.

  4. Product naming - Wikipedia

    en.wikipedia.org/wiki/Product_naming

    Product naming. In marketing, product naming is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the branding process, which includes all of the marketing activities that affect ...

  5. Product design - Wikipedia

    en.wikipedia.org/wiki/Product_design

    The product design process is a set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer's role is to combine art, science, and ...

  6. Quality (business) - Wikipedia

    en.wikipedia.org/wiki/Quality_(business)

    In business, engineering, and manufacturing, quality – or high quality – has a pragmatic interpretation as the non-inferiority or superiority of something (goods or services); it is also defined as being suitable for the intended purpose (fitness for purpose) while satisfying customer expectations. Quality is a perceptual, conditional, and ...

  7. Casting - Wikipedia

    en.wikipedia.org/wiki/Casting

    Casting is most often used for making complex shapes that would be otherwise difficult or uneconomical to make by other methods. Heavy equipment like machine tool beds, ships' propellers, etc. can be cast easily in the required size, rather than fabricating by joining several small pieces. [1] Casting is a 7,000-year-old process.

  8. Positioning (marketing) - Wikipedia

    en.wikipedia.org/wiki/Positioning_(marketing)

    Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. It is different from the concept of brand awareness. In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is, what it does and how ...

  9. New product development - Wikipedia

    en.wikipedia.org/wiki/New_product_development

    New product development is the realization of a market opportunity by making a product available for purchase. [1] The products developed by an commercial organisation provide the means to generate income. Many technology-intensive organisations exploit technological innovation in a rapidly changing consumer market. [2]