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Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care. Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb , with business partner and lifelong friend James Romeo, after discovering hair-coloring preparations while traveling in France. [ 1 ]
Lawrence M. Gelb (January 15, 1898 – September 27, 1980 [1]) was an American chemist and businessman from New York City who along with his wife, Joan Clair, founded the Clairol hair-coloring company in 1931, now a division of Coty.
Like larger-than-life-portraits of the proverbial girl on the block who’s a little prettier than your wife and lives in a house slightly nicer than yours.” [4] Polykoff created the "Does she...or doesn't she" campaign for Miss Clairol in 1956, and "The closer he gets...the better you look" campaign for the launch of Nice 'N Easy in 1965. [3 ...
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Founded in 1959 in a garage in Queens, New York, [3] Conair started out by selling hair rollers and then hair dryers. It continued to expand, and became a public company in 1972, but then went private again after a leveraged buyout in 1985. [4]