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In 2003, Tom Kay [5] founded Finisterre above a surf shop after noticing problems with the ethics, design and functionality of many action sports brands. It started with a fleece and quickly grew to include a range of clothing for surfers to wear before and after surfing.
33 Sustainable Fashion Brands You Should Be Shopping in 2022. editor@purewow.com (PureWow) April 15, 2022 at 9:00 PM. ... As for the clothes themselves, the easy tees and lounge sets are ...
Slow fashion is a proposed sustainable alternative to fast fashion. [43] The term was coined by Kate Fletcher of the Centre for Sustainable Fashion and inspired by "slow food". [44] It intends to challenge growth fashion's obsession with mass-production and globalized style. [45]
Marketing strategies concerning slow fashion often revolve around a more conscious consumption, focusing the advertising on environmentally and socially sustainable aspects on the clothes. Companies use several strategies in order to be less wasteful than other fast fashion brands: [24] changing their clothing lines less often
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