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The business environment of market leaders does not allow them to pursue disruptive innovations when they first arise, because they are not profitable enough at first and because their development can take scarce resources away from sustaining innovations (which are needed to compete against current competition). [5]
The term disruptive technologies was first described in depth with this book by Christensen; but the term was later changed to disruptive innovation in a later book (The Innovator's Solution). A disruptive innovation is an innovation that creates a new market and value network that will eventually disrupt an already existing market and replace ...
The amount of time the social group is exposed to the innovation; The nature of the social group; In a study by Surry and Farquhar, researchers explain that the theory of diffusion is used in occupations ranging from marketing to agriculture in order to ensure that new products, ideas, and techniques are well adopted by the social group. [4]
Social disruption is a term used in sociology to describe the alteration, dysfunction or breakdown of social life, often in a community setting.Social disruption implies a radical transformation, in which the old certainties of modern society are falling away and something quite new is emerging. [1]
The act of social innovation in a sector is mostly connected with diverse disciplines within the society. The social innovation theory of 'connected difference' emphasizes three key dimensions to social innovation. [10] First, innovations are usually new combinations or hybrids of existing elements, rather than completely new.
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.
Professor Clayton Christensen has defined "disruptive innovation", and by extension disruption, in a different way. For him, disruption is the process of newcomers penetrating at the low end of a market and then moving up the value chain. Jean-Marie Dru has always promoted a broader definition and practical business applications.
By their definition, then, "critical mass" is the small segment of a societal system that does the work or action required to achieve the common good. The "Production Function" is the correlation between resources, or what individuals give in an effort to achieve public good, and the achievement of that good.