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Coca-Cola: Coca-Cola is an American multi-national carbonated beverage. The company manufactures and retails of nonalcoholic beverage concentrates and syrups. It also produces soft drinks such as Tab, Fanta, and sprite. Fanta was originally an orange-based soft drink in bottle and can.
Elmore examines the history of Coca-Cola. He argues that the company's strategy of outsourcing raw ingredients instead of practicing vertical integration contributed to its success. He also describes the impact of the company's switch from returnable glass bottles to disposable bottles. [3] [4]
Download QR code; Print/export Download as PDF; Printable version; In other projects Wikidata item; Appearance. ... List of promotional campaigns by Coca-Cola.
Through differentiation consumers gain greater value from a product, however this leads to increased demand and market segmentation which can cause anti-competitive effects on price. [ 13 ] From this perspective greater diversity leads to more choices which means each individual can purchase a product better suited to themselves, the negative ...
Micro-segmentation on the other hand requires a higher degree of knowledge. While macro-segmentation put the business into broad categories, helping a general product strategy, micro-segmentation is essential for the implementation of the concept. “Micro-segments are homogeneous groups of buyers within the macro-segments” (Webster, 2003).
The Coca-Cola Company has on occasion introduced other cola drinks under the Coke name. The most common of these is Diet Coke, along with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Zero Sugar, Coca-Cola Cherry, Coca-Cola Vanilla, and special versions with lemon, lime, and coffee.
Coke created Tab Cola, but only when aspartame was approved for use in soft drinks did Coca-Cola come out with a Diet Coke. Manufacturers that have invested a great deal of money in brands may have developed a certain level of consumer brand loyalty—that is, a tendency for consumers to continue to buy a preferred brand even when an attractive ...
1990s (purchase by Coca-Cola) The name Sprite is known as in Venezuela. It was originally an independently produced beverage alongside Hit before Coca-Cola purchased the bottler and later rebranded the graphics of both as Venezuelan counterparts to their existing drinks, with Chinotto becoming the counterpart to Sprite. Recharge by Sprite Early ...