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Individualism vs. collectivism : This index explores the "degree to which people in a society are integrated into groups". Individualistic societies have loose ties that often only relate an individual to his/her immediate family.
Whereas in individualistic cultures that are low in power, and are uncertainty-avoidance, shame more closely resembles guilt in their parent style. For example, in Asian collectivistic cultures shame is a highly valued emotional response. So much so, that in Japan, which is considered to be a collectivistic culture, many people commit suicide ...
Individuals from individualist's cultures tend to have independent self-construal and thus experience happiness as a socially disengaging emotion (e.g., pride), and those from collectivist's cultures tend to have interdependent self-construal and experience happiness as a socially engaging emotion (e.g., peace and harmony).
Individualism is the moral stance, political philosophy, ideology, and social outlook that emphasizes the intrinsic worth of the individual. [1] [2] Individualists promote realizing one's goals and desires, valuing independence and self-reliance, and advocating that the interests of the individual should gain precedence over the state or a social group, while opposing external interference ...
Individualism may lead to communicating to all people in a group in the same way, rather than offering hierarchical respect to certain members. [42] Because individualistic cultures may value cultural diversity, a more explicit way of communicating is often required to avoid misunderstanding. Language may be used to achieve goals or exchange ...
Individualism refers to people regarding themselves as individuals, while communitarianism refers to people regarding themselves as part of a group. Trompenaars research yielded some interesting results and suggested that cultures may change more quickly than many people realize.
Collectivistic cultures include those of Asia and Latin America, whilst individualistic cultures include those of North America and Western Europe. North America, specifically, is seen to be the prototype of an individualistic culture. [2] Research has shown that the collectivism vs. individualism paradigm informs cultural emotional expression.
Both individualistic and collectivistic cultures involve how they work in groups and how they prioritize relationships and goals. Psychologists, scholars, and communication experts utilize the differences between cultures and individualistic versus collectivistic cultures to better understand language and the different dynamics of cultures. [15]