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WKD Vodka has been heavily promoted in the UK. Promotion includes a TV advertising campaign, a national poster campaign, scoreboard sponsorship at Premiership football clubs, giving out samples in bars and clubs, sponsorship, and student tours.
WKD sells £258 million in the UK. In 2009 it produced a cider called WKD Core. It produced Woody's from December 1995; from July 2001 it became Woody's Vodka Refresher, and sold until December 2003, then relaunched in September 2008. Beverage Brands is the sixth largest manufacturer of RTDs in the world.
Morning Advertiser ranked it as the second most popular UK ready-to-drink in 2022, after WKD. [2] [3] Product information. VK contains 3.4% alcohol by volume (ABV).
Some notable brands include: VK, Smirnoff Ice, Mike's Hard Lemonade, Bacardi Breezer, Palm Bay, Skyy Blue, Jack Daniel's Hard Cola and, in the UK, WKD Original Vodka. Garage is an alcopop produced by the Finnish brewery Sinebrychoff.
At the beginning of 2025, U.S. Surgeon General Dr. Vivek Murthy called for adding warning labels on all alcoholic beverages, similar to those on tobacco products. Murthy stated that alcohol ...
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