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  2. Real estate business - Wikipedia

    en.wikipedia.org/wiki/Real_estate_business

    It is common practice for an intermediary to provide real estate owners with dedicated sales and marketing support in exchange for commission.In North America, this intermediary is referred to as a real estate agent, real estate broker or realtor; whilst in the United Kingdom, the intermediary would be referred to as an estate agent.

  3. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  4. Account-based marketing - Wikipedia

    en.wikipedia.org/wiki/Account-based_marketing

    Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise-level sales organizations.

  5. Opportunistic Investment Strategies. An opportunistic investment strategy is similar to a value-add strategy, but with higher risk and higher growth potential. However, that growth is likely to be ...

  6. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    When a business conducts a brand audit, the goal is to uncover the business's resource strengths, deficiencies, best market opportunities, outside threats, future profitability, and its competitive standing in comparison to existing competitors. A brand audit establishes the strategic elements needed to improve the brand position and ...

  7. Real estate agent - Wikipedia

    en.wikipedia.org/wiki/Real_estate_agent

    In the United Kingdom, an estate agent is a person or business entity whose business is to market real estate on behalf of clients. There are significant differences between the actions, powers, obligations, and liabilities of brokers and estate agents in each country, as different countries take markedly different approaches to the marketing ...