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Nature Valley is an American brand of snack bars owned by General Mills. They produce a variety of cereal bars and granola bars. Common bars include: 'Oats and Honey', 'Fruit and Nut', and 'Peanut'. Their selection can be categorized as crunchy bars, protein bars, fruit and nut bars, and various nut bars. [1]
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Cheerios is a brand of cereal manufactured by General Mills in the United States and Canada, consisting of pulverized oats in the shape of a solid torus.In Europe, Cheerios is marketed by Cereal Partners under the Nestlé brand; in Australia and New Zealand, Cheerios is sold as an Uncle Tobys product.
The investment enabled the company to scale its sampling efforts to get more people to try Kind bars. When VMG got involved, Kind bars were only sold in 20,000 locations and Lubetzky's sampling budget was $800. [5] By 2009, that budget was $800,000 and offering free samples became a large part of the Kind marketing plan. [4]
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