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e-Choupal is an initiative of ITC Limited, a unique web-based page, to link directly with rural farmers via the Internet for procurement of agricultural and aquaculture products like soybeans, wheat, coffee, and prawns. e-Choupal tackles the challenges posed by Indian agriculture, characterized by fragmented farms, weak infrastructure and the involvement of intermediaries. [1]
Rural marketing is the process of developing, pricing, promoting and distributing rural specific products and services leading to consumer satisfaction and achievement of organizational objectives. [1] It aims to improve standard of living of rural consumers by providing them greater awareness and accessibility to new products and services.
Here small, marginal farmers with a couple or so heads of milch cattle queue up twice daily to pour milk from their small containers into the village union collection points. The milk after processing at the district unions is then marketed by the state cooperative federation nationally under the Amul brand name, India's largest food brand ...
Gramin Agriculture Markets also GrAM is a village level markets in India. There are 22,000 such rural agricultural markets, Which help farmers in selling their produce locally. These local markets, GrAMs, will be linked with the electronic farmer marketplace, eNAMs to sell their produce nationally. [1] [2]
It is an apex organisation under the Ministry of Micro, Small and Medium Enterprises, with regard to khadi and village industries within India, which seeks to - "plan, promote, facilitate, organise and assist in the establishment and development of khadi and village industries in the rural areas in coordination with other agencies engaged in ...
Haat Bazaar (Bengali: হাটবাজার) is an open-air market [1] that serves as a trading venue for local people in rural areas and towns mainly in Bangladesh, Bhutan, Nepal and India. [2] Haat bazaars are conducted on a regular basis, usually once, twice or thrice a week, and in some places once every fortnight.
Under the different types of cooperatives in India, the credit cooperative is a powerful system in India, which encompasses the organization of the rural credit cooperative. In the villages of India the other types of cooperatives found are societies of farmer service and multipurpose society for large-scale agriculture. [22]
Svamitva Scheme (Survey of Villages Abadi and Mapping with Improvised Technology in Village Area) is a property survey program launched by Indian Prime Minister Narendra Modi on 24 April 2020 under presidency of Ram Nath Kovind, as a central-sector scheme to promote socio-economic empowerment and a more self-reliant rural India.