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Cosmetics that have been produced without any testing on animals are sometimes known as "cruelty-free cosmetics". [4] Some popular cruelty-free beauty brands include: E.L.F., Charlotte Tilbury, Farsali, Fenty Beauty, Fenty Skin, Glow Recipe and others. The website "Cruelty-Free Kitty" was created to assess which brands are cruelty-free.
NEAVS is a founding member of the Coalition for Consumer Information on Cosmetics (CCIC) and its Leaping Bunny program, which provides consumers with information about certified, cruelty-free companies that do not use animal testing during any product development stage. [57] [58]
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Avon vowed in 1989 that as a company located in the United States, it would no longer participate in animal testing. [52] Avon has since claimed to be working globally to introduce safer methods of testing cosmetics that do not require animals. These methods include in vitro testing, computer simulations, and testing cosmetics on human ...
Cruelty Free International is a British animal rights and advocacy group that campaigns for the abolition of all animal testing. It organises certification of cruelty-free products which are marked with the symbol of a leaping bunny .
"Go cruelty free" [84] The launch of the global "Go Cruelty-Free" campaign occurred in 2012 and every year since the launch there have been more and more contributions from around the globe to help put a stop to using animals for lab testing. The most recent contribution is from Australia in 2019, they banned the use of newly derived animal ...
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The term cruelty-free was first used in this way by Lady Dowding who persuaded manufacturers of fake furs to use the label Beauty Without Cruelty and went on to found the charity Beauty Without Cruelty in 1959. [2] The term was popularised in the US in the 1970s by Marcia Pearson who founded the group Fashion With Compassion. [3]